By Renee Martinez
In The Way of Boys: Raising Healthy Boys in a Challenging and Complex World, Dr. Anthony Rao explores and explains a wide variety of challenges that face both boys and parents in today’s social and emotional arenas. Dr. Rao uses actual examples from his practice to help us sort through many of the issues we tackle as parents and how to help our boys survive our world’s expectations. Throughout the pages he reiterates the disparity of society’s view on how a boy is supposed to be versus how he is actually wired to be. He does a fabulous job of providing parents with ways to deal with behavioral and social issues as well as providing us with a litany of things to do and research before committing to medicating a child with special needs or diagnoses. This is a book you will read cover to cover and definitely refer to as you look for answers and suggestions for raising your young boy. You will appreciate Dr. Rao’s use of everyday language as he addresses everyday issues. Any parent could make great use of his ideas for tacking specific issues as well as his general advice for steering our boys in and acceptable ands appropriate direction. Note: I especially enjoyed how Dr. Rao provided us with follow up information on how his clients grew up. It’s interesting to read what his former young male clients and their parents have to say after years of using his help.
About Renee Martinez: Renee Martinez consults and speaks professionally on social media marketing, integrated marketing communications, public relations and branding. She is the president of Ruby Marketing Communications (www.rubymarcom.com), a boutique marketing communications company that specializes in providing branding, social media strategy and integration, and creative services. Her blog (www.lisac95.sg-host.com), provides resources on everything marketing and social media for her active audience.
Renee has contributed as a featured monthly columnist in the monthly jewelry industry publication, JCK on matters related to internet marketing as well as in InStore Magazine as a featured blogger where she writes about developing effective marketing strategies for the jewelry industry using social media. She is the founder of: Social Media Biz Summit (www.socialmediabizsummit.com), the first large-scale SM conference to come to Buffalo, NY; #jewelrychat, a weekly twitter chat for the jewelry industry and www.RaisingBoysWorld.com. Renee teaches social marketing courses at Canisius College in Buffalo, NY for the business school as well as offers small group social media marketing training and educational seminars for businesses in Western New York and beyond.
Renee has dabbled in internet marketing arena since the early 90′s and is not ashamed to call herself a “marketing geek”. From chatting in AOL, “sharing” music on Napster, and teaching HTML classes before it was considered “cool” to developing comprehensive social media strategies, effective public relations campaigns and managing online communities (most recently Chevy Girls Buffalo).
She enjoys being able to help people find their voice online and to create buzz about their product or service that will give them the results they desire. Renee can be found on Twitter (@reneemmartinez) and Facebook (http:/www.facebook.com/RubyMarCom).
